About us
Hemmingway Digital
We're a US-based and Australian-based User Experience (UX) agency that’s spent the past 23 year dedicated to high-performance, enterprise-ready CMS websites built in Umbraco, Optimizely and custom software.
AI and CMS Web Development
We're a US-based and Australian-based User Experience (UX) agency that’s spent the past 23 year dedicated to high-performance, enterprise-ready CMS websites built in Umbraco, Optimizely and custom software.
Today, we’re augmenting this expertise by combining AI-powered functionality with traditional elements of CMS and DXP, such as UX, CRO, personalisation, multisite content management, complex API integrations and digital marketing strategy.
From AI agents to NLP tools and hyper-personalisation, we help our clients bring AI into their business and build practical solutions that make a real difference. Our expert team includes UX specialists, designers, developers, DevOps engineers, QA testers and project managers, all working collaboratively with you to deliver exceptional results with a solid focus on your business goals.
Founded in 2001, we’re located in Sydney, Brisbane Melbourne, Chicago and Dallas – but service all of Australia and the USA. We prefer to do client meetings face-to-face.
Hemmingway and Umbraco
With over a decade as a certified Umbraco partner, we don’t just know the platform — we know how to make it work for your business. Our certified developers design and build digital solutions that are robust, future-ready and fully supported for the long term.
As an active member of the global Umbraco community, we stay ahead of every new release and feature, giving you early access to innovations that keep your digital presence competitive.
5
Offices in Australia and USA
100+
Enterprise CMS projects in Optimizely and Umbraco
23
Years in Web and Custom Software
25
Hemmingway Digital Experts
Our History
Hemmingway Digital began in Sydney in 2001 with a simple goal: build technology that stands the test of time. Today, we’re leaders in AI-first software delivery, user experience design and high-performance Content Management System (CMS) engineering — trusted by organisations that want more than just code.
We create adaptable platforms that move with your business, not against it. Fast to design, faster to deliver, and always evolving, our solutions help you launch market-leading products and experiences at scale — and keep you ahead of the curve.
Our Mission
We help clients achieve breakthrough results through adaptable CMS technology platforms, exceptional digital products and the intelligent use of data and AI to drive new growth.
Our senior leadership
Symplicit’s leadership offer a diverse mix of expertise and capabilities, each with more than two decades experience in their respective fields. Our team are hands-on with every client engagement, ensuring practice and sector experience and quality outcomes for our clients.
Chris Ball
Managing Director
Daniel McPhee
Creative Director
Chad Tolkien
Technical Director
Bryan Wood
Principal Developer
Chris Ball
Managing Director
Daniel McPhee
Creative Director
Chad Tolkien
Technical Director
Bryan Wood
Principal Developer
Our Trusted Partners
We collaborate with a handpicked network of industry leaders and technology visionaries to help you realise your full potential. By combining our expertise in design, CMS engineering, and AI with the innovative solutions of our partners, we turn your boldest ambitions into reality.
